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April 22, 2017

How do you celebrate your 80th? The concept of old/ time wearyness is definitely a blank spot in the iconic brand’s dna, as they’ve recently showcased with their series of ad images shot by the creative maestro Steven Klein. Featuring seven stunning shots, the Ray-Ban campaign is a healthy rebellion against the accepted logic of a society built around stereotypes – stereotypes that prevent us from truly being ourselves. Steven Klein captures the very moment in which the protagonists shake off the past to liberate themselves, realise their potential, change and set themselves apart without ever turning back. The campaign is sometimes irreverent, sometimes impertinent, but always authentic. As Ray-Ban turns 80, the concept of authenticity -embodied by the brand’s signage- is stronger, bolder and more surprising than ever.  Check out the bold images below:

Ray-Ban_2017_Communication_Campaign_by_Steven_Klein (1) Ray-Ban_2017_Communication_Campaign_by_Steven_Klein (2) Ray-Ban_2017_Communication_Campaign_by_Steven_Klein (3) Ray-Ban_2017_Communication_Campaign_by_Steven_Klein (4) Ray-Ban_2017_Communication_Campaign_by_Steven_Klein (5) Ray-Ban_2017_Communication_Campaign_by_Steven_Klein (6)

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