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April 28, 2017

5057_006_PR 5057_Shot_01_095_PRZara Larrson is coming up in the world of fashion. The platinum-selling recording artist’s bold and edgy style has been sensational and are gaining significance as a fashion It girl in her own right. It makes perfect sense that retail giant H&M has reached out to collaborate with the Swedish singer; with a stunning capsule collection that features strong graphics and edgy streetwear pieces.

H&M capsule collection not only reflects the same messages of fierce and feminine women, but also the pop star’s personal style. Pieces such as an oversized hoodie and t-shirt dress, both emblazoned with hot pink graphics and strong feminist messages, are balanced by more body-con shorts and tops. The colour palette is dominated by a range of pinks, with silver and black as complements, while velour, denim, mesh fabrics and cotton jersey are the main materials.

“I am really excited to finally share my collection with H&M. I have had so much fun working with them to design pieces and create a campaign that reflects my personality. I can’t wait to see how girls everywhere wear the pieces to add to their own personal style,” says Zara Larsson.

Zara was part of the design process every step of the way, having a say in everything from the prints and colours to cut and fit. For instance, pink was chosen not only because it’s one of her favourite colours, but also because “it’s feminine, powerful and everyone looks good in it,” according to her.

Fans and admirers of the singer and her edgy cool style can find her pieces on the racks of H&M Lot 10, Avenue K and Sunway Pyramid from 18th May onwards <3

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