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February 21, 2017
Athleisure is everywhere. From the catwalks and now translating to beauty, MAC is getting enveloped in the trend with a full-scale collection dedicated to the sporty trend. MAC’s ‘Work It Out” collectionis not your typical ‘athleisure beauty’ collection. The 40-piece collection brings brings high-impact color to longwear formulas that are inspired by “the art of fitness” and the label did not skimp on the colors either. Think neon-bright mascaras and multiuse pencils and flushed coral and nude shades that give off a sporty, almost boyish vibe. The “Work It Out” collection also includes pots of gel-like gloss, dual-ended face sticks and miniature-size Prep + Prime Fix sprays in pick-me-up scents of coconut, lavender and rose. The full collection will be available in-store and online from March 2 through April 13.